Our Story

Something old, something new,
something borrowed, something blue...

Every bride needs Something Blue for her big day and our collection of beautiful denim jackets and luxe bridal essentials have been specially curated to spoil and delight even the most discerning bride.

Our chief "Bluebelle" Renee previously worked as an award winning bridal hair and makeup artist throughout Australia. She also owned the famous Bondi Princess Beauty Parlour, a gorgeous Hollywood inspired, award winning beauty salon at Bondi Beach favoured by locals and celebrities alike.

She would often hear brides lament that they couldn't find something blue that was beautiful, unique, luxe or special for their big day.

Fast forward a few years later when Renee's gorgeous son is a little older, she has more time on her hands to bring the brand to life for brides in Australia and throughout the world. 

Renee is eternally grateful for her talented team of Bluebelles, her wonderful and supportive husband, her beautiful Mum, her gorgeous son and her fabulous champagne loving friends who have spent many hours over the years testing, contributing to and supporting her ideas over a glass or two of bubbly!  

We hope you love our gorgeous denim jackets and bridal must-haves as much as we do. Thanks for stopping by and best wishes and lots of love for your big day! xxx

Shop All